The Dairymen 2013
“Creativity is intelligence having fun,” Albert Einstein famously said, and his dictum brilliantly encapsulates some of the NPD and trends the dairy industry has been working on over the past 12 months writes Julia Glotz.
This year’s Dairymen is full of terrific examples of creative, intelligent and fun NPD, from new approaches to cooking with cheese, to the new generation of fruit-based milk drinks .
As is now a Dairymen tradition, we have once again weighed in with creative ideas of our own to help unlock two potential growth markets: coffee, and occasions.
In an exclusive partnership with Harris + Hoole, we put eight milks through a blind taste test with three baristas to find out which milk makes the best coffee. The results, and their tasting notes, make for fascinating reading.
Meanwhile, Dragon Rouge has pushed the creative boat out for us with two exclusive Halloween branding concepts for dairy. With gems such as the Texas Cheeseblock Massacre and Evil Spread, they are certain to raise a smile but make a serious point, too – dairy doesn’t do much in the way of occasion specific NPD at the moment .
It’s not all fun and games, of course. Market conditions remain challenging. Concerns about tight milk production and supplies are a recurring theme throughout this supplement, and the aftershocks of Horsegate continue to be felt across all food sectors. We take an in-depth look at how Horsegate has affected risk processes and procedures in dairy, and highlight key emerging risk areas for the industry.
Plus, international dairy experts assess how UK dairy measures up to the global competition – a key consideration given the impending removal of EU quotas.
As you join us in taking stock of the UK dairy industry’s achievements in 2013, we hope you will be inspired, challenged and called upon to reflect.
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